Our values

As part of the “The art of …” campaign and on the occasion of its 25th anniversary, swisspartners has produced five image videos.

Each video has as a theme one of the five core values ​​of swisspartners:

• Respect
• Trust
• Personalisation
• Innovation
• Performance

Artists from all over the world were invited to present their ideas on translating those values into moving images. In a careful selection process, four finalists have been chosen to produce the videos:

• WALKINGFRAMES – “The art of respect”
• Erik Righetti – “The art of trust”
• IAMONO – “The art of personalisation”
• IAMONO – “The art of innovation”
• Martin Allais / Animal – “The art of performance”

In their creative works the artists have adopted a variety of graphic and visual technics and various media. Some of the artists’ products are abstract, other concrete and humorous.

As a whole the final portfolio of five videos is an artful representation of the essential values ​​of swisspartners.