As part of the “The art of …” campaign and on the occasion of its 25th anniversary, swisspartners has produced five image videos.
Each video has as a theme one of the five core values of swisspartners:
Artists from all over the world were invited to present their ideas on translating those values into moving images. In a careful selection process, four finalists have been chosen to produce the videos:
- WALKINGFRAMES – “The art of respect”
- Erik Righetti – “The art of trust”
- IAMONO – “The art of personalisation”
- IAMONO – “The art of innovation”
- Martin Allais / Animal – “The art of performance”
In their creative works the artists have adopted a variety of graphic and visual technics and various media. Some of the artists’ products are abstract, other concrete and humorous.
As a whole the final portfolio of five videos is an artful representation of the essential values of swisspartners.