Our values

As part of the “The art of …” campaign and on the occasion of its 25th anniversary, swisspartners has produced five image videos.

Each video has as a theme one of the five core values ​​of swisspartners:

  • Respect
  • Trust
  • Personalisation
  • Innovation
  • Performance

Artists from all over the world were invited to present their ideas on translating those values into moving images. In a careful selection process, four finalists have been chosen to produce the videos:

  • WALKINGFRAMES – “The art of respect”
  • Erik Righetti – “The art of trust”
  • IAMONO – “The art of personalisation”
  • IAMONO – “The art of innovation”
  • Martin Allais / Animal – “The art of performance”

In their creative works the artists have adopted a variety of graphic and visual technics and various media. Some of the artists’ products are abstract, other concrete and humorous.

As a whole the final portfolio of five videos is an artful representation of the essential values ​​of swisspartners.

WALKINGFRAMES – «The art of respect”
Erik Righetti – “The art of trust”
IAMONO – “The art of personalization”
I AM ONO - "The art of innovation"
Martin Allais/Animal – “The art of performance”